Clayton is a Partner based in the Middle East and Head of our Events Practice.
Major sporting events are a cornerstone of the sports industry. Successful events stand out in a crowded market and deliver sporting, economic, social and/or infrastructure legacies.
Sports events are evolving in the way they are delivered and consumed. We leverage our in-depth knowledge of the sector from working with event organisers, sponsors and the teams themselves to ensure all aspects of the event are taken care of and the outcome is meaningful and impactful.
We help our clients develop and define their overall events strategy, including setting their vision, objectives and targets for their events portfolio
We review and evaluate existing events, including how individual events and/or any broader portfolio as a whole deliver against strategic objectives
We work with our clients to develop strategic frameworks and specific criteria against which to assess and select new event opportunities
We support our clients to attract and secure new events, whether through direct negotiations with rights holders or competitive bidding processes
We provide strategic support and expertise across all phases of an event lifecycle to support the successful planning, commercialisation and delivery of major events
We deploy our customised post-event reporting methodology to help our clients quantify and demonstrate major sports events' success whilst developing strategic recommendations to improve future editions
Our practice leaders and topic experts have a unique perspective and a practical view that we bring to every client relationship
Measuring the successes of the inaugural staging of the Dakar Rally in Asia, including recommendations to maximize the economic, media and social impacts for future editions. Portas was engaged to evaluate…
Measuring the socio-economic impacts of a national sporting event in Oman and supporting the case for future investment into major sports events. Context and objectives Portas was engaged to calculate the socio-economic…
Supporting the concept development, strategic planning, implementation and post event evaluation of a major charity esports event in response to the global COVID-19 pandemic. Context and objectivesPortas was engaged to develop…
Supporting the concept development and strategic planning for the expansion of a novel Saudi IP that combines video gaming and physical activityContext and objectivesPortas supported a private sector client in…
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