Portas Consulting
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UNLOCKING THE VALUE OF WOMEN’S SPORT AND GROWING THE PARTICIPATION OF WOMEN AND GIRLS ACROSS ALL AREAS OF THE SPORTING ECOSYSTEM

 

 

Globally, women’s sport is experiencing unprecedented growth. It is also becoming more visible and commercially attractive.

The Olympic participation gap has shrunk fivefold in the last 20 years - 49% of athletes at Tokyo 2020 were female.

Viewership and attendance of women's sports are growing. The 2019 FIFA Women’s World Cup attracted 1bn viewers, and 140,000 tickets were sold for UEFA’s Women’s European Championships in the 2022 pre-sale window.

The value of sponsorship, broadcast, and commercial partnerships is on the rise. The UK's revenue from women's sports is projected at £1 billion in 2030, up from £350m in 2021.

 

 

WE WORK WITH CLUBS, LEAGUES, FEDERATIONS, AND SPORTS ORGANISATIONS TO PROPEL WOMEN'S SPORTS TO NEW HEIGHTS

 

 

Significant inequalities remain across the sports ecosystem. Men's sport has greater professionalisation, resources, pay, athlete support, and media representation. At the grassroots, the participation gap between girls and boys increases over the lifespan. 1 in 3 women is not meeting WHO participation guidelines. Across the workforce, women and girls still do not enjoy the same access and opportunities as men working in sports. The result is insufficient representation - especially in leadership positions. 

Portas has unparalleled experience supporting governments, federations, and corporates to develop a targeted approach to achieve economic, health, and social outcomes and national and international goals for women’s sport. 

 

HOW WE HELP OUR CLIENTS

We support our clients to determine the commercial value of women's sports. We close the data gap through in-depth research and evaluation and build a comprehensive and compelling case for investment.

We support federations, leagues, and rights holders to design and develop attractive, commercially viable women's sports products and robust, sustainable commercial plans.

We support governments and federations to systematically understand barriers to female participation; develop targeted strategies to address inequalities and drive the inclusion of women and girls; and demonstrate the social, health and economic impact of female participation.

We support sports organisations to understand and communicate the case for boosting gender diversity; develop the systems, processes, and policies to support this change, attract, nurture, and retain women & girls; and establish role models to inspire change.

We have developed deep expertise in supporting our clients in professionalising women's sports. Our experience includes developing national policy, elite strategy, governance models, operating models, ecosystem activation and capability upskilling.

 

Our practice leaders and topic experts have a unique perspective and a practical view that we bring to every client relationship

practice leadership team

  • ELISE KOSSAIFI

    Elise is a Senior Project Manager and Head of our Women & Sport Practice globally

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  • SOPHIE SPINK

    Sophie is a Consultant based in Singapore

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  • ELENA PORTAS

    Elena is a Senior Expert based in London and leads our Health and Education work globally

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MEET Our people

 

 

examples of our work

 

Looking for more information? Get in touch with our experts and email us at enquiries@portasconsulting.com