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Gamers Without Borders 2020

Supporting the concept development, strategic planning, implementation and post event evaluation of a major charity esports event in response to the global COVID-19 pandemic.

Context and objectives

Portas was engaged to develop the concept, strategic objectives, content, budget and delivery plan for this novel global esports event. Our support included the development of a detailed business case to secure event approvals, capability and capacity building, vendor assessment and management, commercial advisory and post event reporting.

Approach

  • Developed the event concept by defining the vision, objectives and targets through workshops, expert interviews, and global industry benchmarking.
  • Designed the operational processes, organisational structure, governance model, detailed budget and revenue projections.
  • Supported event planning and implementation through RFP development, proposal evaluation, vendor and staff onboarding and commercial business planning.
  • Evaluated event performance by interviewing all stakeholders, analysing event data and benchmarking against similar events.

Achievements

  • Received government approval for the concept and budget of the event, bringing 19 gaming titles under a single esports event brand with a $10M charitable prize pool.
  • Developed a comprehensive strategy for the successful delivery of the event, which materially exceeded its headline targets, including 460,452 participants from over 140 nationalities and a combined media reach of 3.4 billion.
  • Delivered an extensive post event report quantifying impacts across economic, social and global perception as well as identifying 57 actionable recommendations for future editions.
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