Gamers Without Borders 2020

Supporting the concept development, strategic planning, implementation and post event evaluation of a major charity esports event in response to the global COVID-19 pandemic.

Context and objectives

Portas was engaged to develop the concept, strategic objectives, content, budget and delivery plan for this novel global esports event. Our support included the development of a detailed business case to secure event approvals, capability and capacity building, vendor assessment and management, commercial advisory and post event reporting.

Approach

Developed the event concept by defining the vision, objectives and targets through workshops, expert interviews, and global industry benchmarking.
Designed the operational processes, organisational structure, governance model, detailed budget and revenue projections.
Supported event planning and implementation through RFP development, proposal evaluation, vendor and staff onboarding and commercial business planning.
Evaluated event performance by interviewing all stakeholders, analysing event data and benchmarking against similar events.

Achievements

Received government approval for the concept and budget of the event, bringing 19 gaming titles under a single esports event brand with a $10M charitable prize pool.
Developed a comprehensive strategy for the successful delivery of the event, which materially exceeded its headline targets, including 460,452 participants from over 140 nationalities and a combined media reach of 3.4 billion.
Delivered an extensive post event report quantifying impacts across economic, social and global perception as well as identifying 57 actionable recommendations for future editions.

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