Diriyah Season

Portas was engaged to provide strategic and expert support throughout the entire lifecycle of this five week season of events, from concept and content development to post event reporting.

Approach

Developed the concept, content, vision, objectives and targets for the season and its constituent sports events.
Designed the commercial strategy including development of detailed budgets and revenue projections.
Advised on the organisation structure, governance models, operational processes and project management structure and protocols.
Supported the planning and implementation by assisting on RFP development, proposal evaluation, vendor and staff onboarding, etc.
Evaluated event performance by engaging and interviewing all stakeholders, analysing event data and benchmarking against similar events.

Achievements

Successful delivery of five major sports events as part of a 34 day season of sports, entertainment and culture across nine ticketed zones.
144 nationalities bought tickets for the events, which created 9,138 new jobs.
The events generated 129bn global media impressions across 796m households.
The season materially exceeded the majority of its targets.

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