Events

Capturing the full strategic, economic and social benefits from major sports events

Major sporting events are a cornerstone of the sports industry. Successful events stand out in a crowded market and deliver sporting, economic, social and/or infrastructure legacies.

WE ADVISE SENIOR LEADERS ON ALL ELEMENTS OF THEIR SPORTS EVENTS, FROM STRATEGY TO IMPACT EVALUATION

Sports events are evolving in the way they are delivered and consumed. We leverage our in-depth knowledge of the sector from working with event organisers, sponsors and the teams themselves to ensure all aspects of the event are taken care of and the outcome is meaningful and impactful.

HOW WE HELP OUR CLIENTS

Overarching events strategy

We help our clients develop and define their overall events strategy, including setting their vision, objectives and targets for their events portfolio

Event portfolio assessment

We review and evaluate existing events, including how individual events and/or any broader portfolio as a whole deliver against strategic objectives

Event selection methodology

We work with our clients to develop strategic frameworks and specific criteria against which to assess and select new event opportunities

Event bidding approach

We support our clients to attract and secure new events, whether through direct negotiations with rights holders or competitive bidding processes

Strategic planning and support

We provide strategic support and expertise across all phases of an event lifecycle to support the successful planning, commercialisation and delivery of major events

Post-event reporting

We deploy our customised post-event reporting methodology to help our clients quantify and demonstrate major sports events' success whilst developing strategic recommendations to improve future editions

Our practice leaders and topic experts have a unique perspective and a practical view that we bring to every client relationship