England & Wales Cricket Board
Full review of cricket participation in England and Wales.
Despite focused increase in funding and resources, weekly participation in cricket has declined in recent years. As a result, ECB and the main stakeholders in the game identified the need for a comprehensive review of the recreational game with the aim to unify the overall game to boost participation.
We created a detailed strategy with integrated initiatives and designed the organisation that would achieve the greatest impact on participation.
We achieved alignment of all stakeholders and as a result aligned resources and funding behind this single strategy for the recreational game.