Sam Lake

Sam is an industry leader in digital transformation and the digitisation of organisations. He has led and delivered product, service and consulting engagements with a focus on designing, testing, implementing and scaling digital customer experiences for sports, media, telecom and utilities clients.

He has a depth of expertise in the strategy, design, governance, solutioning and delivery of innovative digital experience, technology, automation and monetisation projects as a program manager, portfolio lead and product owner.

He holds a BMS from the University of Waikato.