Padel tennis is one of the fastest growing sports in the world. It has been an attractive investment opportunity for a broad range of investor profiles over the past five years, as evidenced by the very rapid increase in the number of facilities around the world. The sport’s high popularity in the UAE has translated into many Padel facilities opening across the country, one of the most profitable markets globally. But the market is close to reaching a saturation point. The future success for Padel club operators hinges on reaching new target markets, increasing customer loyalty, improving and expanding their services. Operators will need to differentiate their service offering, facilities, and choose their location more carefully to attract customers and achieve financial returns. In this report, Portas Active Places Practice identifies six strategic levers that impact investors and operators in this fragmented market and shares some insights into opportunities for Padel operations in the UAE to stay ahead in the market.