In this article, Clayton D’Costa, Head of Global Events, investigates how the Middle East has made the most out of hosting global sporting events.
The article highlights the seven success factors in delivering an impactful major sporting event.
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Women in sport: acting our way into a new way of thinking
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Evolution of ticketing - from transactions towards a 'spectator experience'
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Programme design for sports federations: it’s a balancing act
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Eat, Sleep, Play, Repeat...
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