Harnessing the social, health and economic power of sport.
Improving the lives of communities, cities and countries by helping their governments to maximise the positive impact of sport and physical activity.
Sport has the power to improve the wellbeing and livelihoods of citizens, communities and countries. There is growing recognition of the significant health and social benefits from participation, the economic benefits of a vibrant sports sector, and the international impact of high-performance sports.
The challenge for government is figuring out how to harness this power through policy, investment and governance.
Portas has worked with public sector organisations at international, national and local levels, to help answer three fundamental questions at the heart of the “business of government”:
- Prioritise: what should taxpayer money be spent on and why?
- Strategise: what are the optimal strategies to maximize impact?
- Deliver: what is required to deliver change and tangible outcomes for citizens?
Our practice leaders bring a unique combination of extensive public sector experience combined with our deep specialist expertise in sport. We understand the specific challenges of delivering outcomes within a political context, often through complex systems of bureaucracy. By combining this knowledge with our fact-based analytical approach, we have been able to help governments around the world to harness the power of sport for their people.
We help governments to develop sports and physical activity policies and frameworks, covering areas such as participation, governance, elite sport, economic impact, major events, health impact and social cohesion.
Often building on the sports policy, we support the development of thematic strategies to bring the policy to life, design initiatives, create implementation plans, budgets, and identify the roles of major stakeholders who will lead delivery.
Social return on investment
There is growing evidence that sport can create societal benefits, yet attempts at measuring and valuing these impacts have often been context-specific, for specific amenities or initiatives/programmes in specific locations. There has been little attempt to place a wider value on the social impact of sport to society. We help the Public Sector to design frameworks for measuring and understanding the non-market economic, social and environmental value of an activity, intervention, policy, or organisation
Organisation and governance
The type of decisions that organisations need to take are frequently complex, commercial, multidisciplinary, and high-profile in nature. Those entrusted with the responsibility to take these decisions therefore need to constitute and equip themselves to thrive in this shifting environment. We are supporting these leaders in establishing sufficiently robust and thorough processes to ensure the successful delivery of the organisation’s strategic priorities
Physical activity is a powerful tool to impact health and wellbeing at all levels of society. With rising levels of non-communicable diseases across the world, more needs to be done to empower individuals, communities and nations to make physical activity part of everyday life. Our approach embeds physical activity within health policy and preventative medicine, creating a collective effort across different sectors and disciplines that has been proven to deliver results.
Countries across the world are placing an increased emphasis on developing sports on a far-reaching, multinational basis through Public Diplomacy programs and strategies. We help governments in creating sports focused Public Diplomacy strategies that would help to strengthen bilateral relationships and enhance societal understanding.
We support policy makers and stakeholders to deliver their strategy, actively monitor progress against targeted goals, develop organizational capacity and capability, and build meaningful partnerships to ensure success.