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Helping the global football industry to address emerging challenges.

Football is played, watched and loved the world over. Consequently, the football landscape is crowded and competitive and stakeholders need to be flexible, agile and constantly evolving if they want to thrive and deliver sustained impact.

We have worked with a wide variety of stakeholders; from supporting International Federations, National Associations, Leagues, Clubs and private investors looking to identify emerging opportunities and design ambitious national plans. Our work in the football industry is grounded in years of experience, combining insight-driven, analytical capabilities with a long track record of helping leading global organisations address their specific needs.

Our work typically focuses on the following areas:

National plans

We help federations develop national long-term strategies, setting ambitious and achievable targets for the game based on comprehensive analysis across the footballing landscape. This includes development pathways to build and sustain a healthy pipeline of talent necessary to excel internationally.

Participation and grassroots

We help federations to comprehensively analyse and segment national football participation, defining bespoke strategies across all levers e.g. programmes, facilities, workforce to drive growth and build the case for increased funding into grassroots football and its role in achieving broader social, economic and health outcomes (inc. SROI modelling).

Women’s football

We help global organisations to grow the women’s game, by designing plans to stimulate demand from players and fans, address supply challenges such as workforce and facilities, and create an attractive proposition to raise funds from the public and private sector.

Organisation & governance

We support in the design and implementation of ambitious strategies and help to define the models of engagement between various stakeholders such as federations, leagues, clubs and public entities and the right structure for the organisation.

Investments

We help rights holders and investors identify the right opportunities, build growth strategies and implement plans to transform the performance of organisations both on and off the pitch.

Commercial and fan engagement

We help National Associations, Leagues and Clubs develop commercial strategies to identify how they can maximise the value of their assets and embrace the digital disruption of sport, supporting on strategic topics ranging from fan engagement, broadcasting, commercialization and esports.

Events

We help rights holders in the bidding and preparation of major football events, defining a clear vision and narrative that delivers a lasting legacy in the host city or nation.

Sustainability

We help our clients harness the power of football for the benefit of all, demonstrating the impact of their work against the United Nation’s Sustainable Development Goals.