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Helping the global football industry to address emerging challenges.

Football is played, watched and loved the world over. Consequently, the football landscape is crowded and competitive and stakeholders need to be flexible, agile and constantly evolving if they want to thrive and deliver sustained impact.

We have worked with a wide variety of stakeholders; from transforming International and National Federations to private investors looking to identify emerging opportunities to designing ambitious national plans. Our work in the football industry is grounded in years of experience, combining insight-driven, analytical capabilities with experience in supporting leading organisations from around the world to help clients with a solution tailored for their specific needs.

Our work typically focuses on the following areas:

High performance player pathways

We help federations define the framework for a national pathway, supporting processes and enablers to identify, develop and sustain a healthy pipeline of talent necessary to excel internationally

Mass participation strategies

We help federations in comprehensively analysing the landscape of football participation, defining strategies across all levers e.g. programmes, facilities, workforce to drive growth and building the case for increased funding in grassroots football and its role in achieving broader social, economic and health outcomes

Women’s football

We help organisations globally to grow the women’s game, by designing plans to stimulate demand from players and fans, as well as address supply challenges such as workforce and facilities, while creating an attractive propositions to attract funds from the public and private sector

Organisation & governance

We support in the design and implementation of organizations to deliver national strategic ambitions in football and defining the modes of engagement between various stakeholders such as federations, leagues, clubs and public entities

Digital transformation

We enable federations to embrace the digital disruption of sport, supporting on strategic topics ranging from fan engagement, broadcasting, commercialization and esports to organization transformation

Commercial & events

We work with federations, rights owners and investors to maximize the value of their assets, understand the value of their commercial rights and in the strategic planning and evaluation of marquee events