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We help clients become more data and insights-driven to achieve better busines objectives.

We’ve all heard the phrase “data is the new oil” and the sports industry has an incredible amount of data that can be harnessed to deliver business objectives.

This objective could be a professional sports club that is seeking to sell more tickets and merchandise, a national governing body that wants to tailor a new participation product to a target segment, or a charitable trust that wants to demonstrate how it spends donors’ money.

Our Analytics & Data Science team at Portas helps clients achieve these objectives through a combination of technical expertise and deep sports sector knowledge to capture the most value and meaningful insights from data. Our support to clients includes:

Advanced analytics and modelling

We create a range of flexible strategic, financial and operational models that inform decision making processes. The techniques that underpin these models includes agent-based simulation modelling, machine learning based predictive modelling and advanced customer segmentation. Our models enable clients to confidently determine where to focus time and financial resources.

Data visualization

We design and implement business intelligence dashboards (typically in Tableau) that provide clients with enhanced visibility of performance, automated reporting and analytics, and better information to make strategic decisions.

Data transformation strategy

We help clients to overcome challenges around the quantity and complexity of data and become more data and insights-driven organisations through designing data transformation strategies. This considers the data sources & assets and the organisational capacity and capability, with designs tailored to the client’s business objectives and desired rate of change.