Sam Lake
Senior Project Manager
Sam is a Senior Project Manager and Singapore Office Lead at Portas, driving key projects across Asia and the Middle East. With extensive experience in digital strategy and transformation, Sam previously worked for Accenture in their Growth Markets team, leading and delivering projects for global companies in telecom, media, technology, energy and sports sectors.
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Sam Lake is a Senior Project Manager and Singapore Office Lead at Portas. Sam is responsible for delivering client projects across Asia and the Middle East, and has led and delivered projects including market entry, commercial strategy, digital transformation and measurement & evaluation for sporting organisations, entertainment companies and national bodies. Additionally, Sam leads our global digital and technology practice focused on bridging the gap between sport and emerging technology.
Before joining Portas, Sam was a Senior Manager at Accenture, where he led digital strategy and transformation projects for global companies across the telecom, energy, media, entertainment, and sports sectors. Sam’s educational background includes a degree in Strategic Management from the University of Waikato. Sam has 2 x sons, and a keen interest across the sporting landscape, including competitive rugby, track and field, surf lifesaving and swimming as a junior athlete.