Adam Paker
Expert Partner
Adam is an Expert Partner at Portas, with 30 years of experience. He focuses on developing new business in the Middle East and managing relationships with key clients. Adam previously worked as a Director of FIFA Marketing and Chief Executive of Commonwealth Games England and Swim England. He holds an MBA from INSEAD.
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Adam is currently responsible for developing new business in the Middle East at Portas, with a particular focus on NEOM Sport and NEOM Sports Club. He also manages relationships with key UK and European clients and is helping to build a client base with Swiss Olympic International Federations such as the FEI and ICF. Adam led on the ground-breaking strategy for the Saudi Tennis Federation and has managed various strategic projects for NEOM, including cycling and aquatics strategies.
Before joining Portas, Adam worked as a Director of FIFA Marketing, Chief Executive of Commonwealth Games England, Chief Executive of Swim England, and Director of Strategy at NEOM Sport. He has served as a board member of Sporting Equals, Commonwealth Games England, Swim England and the Children’s Activities Association.
Adam holds an MA Joint Honours in Modern Languages from Oxford University and an MBA from INSEAD. He actively participates in five-a-side football, running, and swimming.