Rowena Samarasinhe

Rowena is an experienced commercial sports lawyer and businesswoman who has worked on some of the largest global events in sport.

Having spent most of her career in-house with commercial agencies working primarily on the commercialisation of major events for a number of international federations, her focus now is on developing authentic, innovative, and value-based commercial strategies and partnerships and she has worked with several high-profile athletes and sports teams around the globe.  Rowena is passionate about changing perceptions within the industry and her own experiences both personal and professional have given her a unique perspective of sport from grassroots to high performance with the consideration of players and athletes being at the centre of everything she does.

Rowena is also a member of the National Sports Council of Sri Lanka, and she is on the board of several organisations, including: the PSA World Tour; CIMPSA; and leadership advisory firm, Equiida. She also has an MBA in International Sports Management.