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Rowena Samarasinhe

Expert Advisor
London

Rowena is an experienced commercial sports lawyer and businesswoman who has worked on some of the largest global events in sport.

Having spent most of her career in-house with commercial agencies working primarily on the commercialisation of major events for a number of international federations, her focus now is on developing authentic, innovative, and value-based commercial strategies and partnerships and she has worked with several high-profile athletes and sports teams around the globe.  Rowena is passionate about changing perceptions within the industry and her own experiences both personal and professional have given her a unique perspective of sport from grassroots to high performance with the consideration of players and athletes being at the centre of everything she does.

Rowena is also a member of the National Sports Council of Sri Lanka, and she is on the board of several organisations, including: the PSA World Tour; CIMPSA; and leadership advisory firm, Equiida. She also has an MBA in International Sports Management.

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