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Jennie Price CBE

Expert Advisor

Jennie is an expert adviser to Portas, specialising in sports participation, behaviour change and women’s sport. She currently works with clients in the Middle East and Asia focusing on national sports policy, federations and women’s sport.

Jennie was Chief Executive of Sport England from 2007 to 2018 where she pioneered an insight driven and inclusive approach to grassroots sport which has influenced sports policy around the world.  She also led the multi-award winning ‘This Girl Can’ campaign, which resulted in 3 million women in England becoming more active and won a Grand Prix at Cannes for the best health campaign in the world in 2015. 

In addition to her role with Portas, Jennie chairs the board of the Independent Tennis Integrity Agency (ITIA), is a Forestry Commissioner, a Trustee of the Canal and River Trust and Chair Elect of the Scouts in the UK.

Originally trained as a lawyer, she holds an LLB from King’s College London and has honorary doctorates from the Universities of Brighton and Birmingham City. Jennie was awarded a CBE for services to sport in HM The Queen’s Birthday Honours List in 2017.

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