National Governments

Sport plays a pivotal role in fostering national pride, unity, and health. Increasingly, governments are recognising the power of sport to drive economic growth and create positive social change. Using sport to effectively deliver on national priorities requires holistic, strategic planning coupled with a keen understanding of local opportunities and challenges. Our team of former government sport leaders and policy advisors combine global sport experience, public sector expertise, and deep understanding of national landscapes to deliver tailored solutions. 

How can we help you?

We partner with national governments to elevate sports programs, enhance athlete performance, and promote widespread participation across all levels of society. Our expertise includes creating comprehensive national sports strategies, targeted strategies and policies in major sport pillars (e.g., Sport for All, High Performance, Major Events, Infrastructure), implementation and actions plans, as well as tools and frameworks for measurement, monitoring and evaluation of impact. We also partner ministries and government bodies beyond sport, leveraging sport as a tool to promote national health, education and economic outcomes among others. 

Examples of our previous work 

 

  • Supported development of national level sports policies and strategies for numerous governments globally

  • Supported development of mass participation and Sport for All strategies for governments in Middle East and Africa

  • Developed elite sports strategy for governments in the Middle East

  • Conducted sport industry evaluation and development plan for an Asian government

  • Provided end-to-end major events support (bidding, planning, operations, impact assessment) for numerous governments globally

  • Supported on sports facility master-planning for numerous governments globally

  • Reviewed efficacy of public sports facilities, programming, and sports workforce for an Asian government