Major Events
Creating memorable experiences through expert planning and execution of major events
Major events play a transformative role in driving growth, visibility, and significant economic impact for host cities and countries. With increasing attention to balanced budgets and commercialisation, rights holders are being challenged to creating more accessible events, introduce innovative formats, and organise host-selection cycles that reflect the global trends.
Events are typically the peak expression of attendance, commercialisation, performance, and attention for a sport, and their success depends on a resilient operations team, careful planning, and sound strategic principles.
How can we help you?
We advise hosts and rights-holders across the event lifecycle from bidding, planning and readiness, to post event reporting. Our capabilities are uniquely defined by the combination of our experienced teams and the reach of our network.
We understand what it takes to successfully deliver events, and we intervene as early as strategic evaluation and pre-bid audits, we emphasise the planning and readiness work across every functional area; after the event has been delivered we work to ensure there is a lasting legacy and the impact has been communicated.
Examples of our previous work
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Developed the legacy strategy for a successful IOC Summer Olympics bid
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Supported a successful FIFA World Cup bidding strategy
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Advised a host-city on their readiness for the IOC Youth Olympic games
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Provided bid support for a World Athletics Championships host city
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Assisted with the creation and operationalisation of the 2027 AFC Asian Cup LOC
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Developed a new event calendar for a global sports organisation
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Ensured event readiness for the 2023 FIFA Club World Cup
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Supported the world’s largest ongoing national participation event
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Carried out numerous holistic post event reports for major events