Any investment requires careful consideration, and both parties need to be well-informed to navigate the complexities - both to complete a deal and to successfully execute it. Our experienced team combines in-depth market analysis, strategic insights, and a deep network within the sports ecosystem to help investors identify high-value opportunities and achieve sustainable growth.

How can we help you? 

We serve all stakeholders investing in sport, from national governing bodies to private equity and investment firms. Whether you are looking to invest in sports teams, facilities, media rights, sponsorships, or innovative sports technologies, we provide expert guidance to ensure informed decisions, maximise returns, and mitigate risks. We develop bespoke strategies for investors’ sports portfolio, creating a clear philosophy and set of investment criteria that maximises the value of and harnesses synergies across current and future portfolios. Our expertise spans investment advisory across market assessment and deal generation, commercial due diligence, to post-close value creation.

Examples of our previous work 

 

  • Conducted various commercial due diligence exercises on targets for investors ​
  • Assessed comprehensive portfolio valuation for multi-club ownership group​
  • Supported on sell-side advisory for a professional women's football league​​
  • Advised sovereign wealth funds on sports technology investment strategies​
  • Developed investment case for esports for a sovereign wealth fund, including major events and market entry plan
  • Supporting GCC sports investment company on their deal sourcing, investment analysis and commercialisation