Esports
Supporting brands, investors, IP owners and federations across the esports value chain
Esports is the fastest growing sport worldwide, with an increasingly complex ecosystem to navigate and new market trends to be aware of. Esports value chain of events, teams, players, platforms, publishers and brands is evolving rapidly, presenting challenges and opportunities around business growth and sustainability.
How can we help you?
We leverage our knowledge of what makes esports unique and distinctive, with our wider expertise across traditional sports, to provide advisory services across the value chain. From holistic development of local, regional, and national esports strategies to targeted solutions across major events, investments, sponsorship and governance and integrity, we help clients embrace the opportunities esports offers, whether native or new to the industry.
Examples of our previous work
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Creation of a new multi-nation esports IP, including format and business model
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Partnership strategy and negotiations for a brand partnering with a global esports IP
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National gaming and esports strategy for a country in the GCC
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Global sponsorship strategy for a gaming and esports conglomerate in MENA
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National association esports strategy in Asia, capturing intersection between esports, virtual sports and physical sport
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Esports strategy for a giga-project in MENA
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Esports arena business plan and activation planning
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Market entry study for private investors seeking to enter gaming and esports
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National esports code of conduct development in Asia
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Business case development for an esports federation, focusing on an Asian market