Data Analytics
Driving success with data-driven insights and advanced analytics tools
Sport has undergone a profound revolution to become a truly data-driven industry. The challenge we see across the industry is how organisations are able to effectively measure, analyse and harness the data that matters and link that to impactful action. We believe this requires not just industry leading data analytics skills, but the integration of strategic thinking and deep sports sector knowledge – the combination which sits at the heart of our distinctive data analytics support to our clients.
How can we help you?
We focus on providing clients with data tools, solutions and products that drive the strategic objectives of the organisation. We use advanced analytics and proprietary machine learning technology to sense-make and drive insights of complex systems (e.g. national physical activity participation); to drive predictions and forecasts to inform strategic decisions (e.g. outcome simulations of league and competition design); to model financial and commercial outcomes (e.g. modelling TV viewership and commercial impact based on on-field action); to model and simulate operational strategies (e.g. facilities utilisation); to impactfully visualise the data and insight through innovative dashboards; and many more tailored solutions for the specific needs of our clients, whatever the sport or type of organisation.
Examples of our previous work
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Predicted an American league’s team performance outcomes based on modelling different strategic choices
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Predicted TV viewership for major women's international competitions
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Evaluated different competition formats and calendar designs for a top European league
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Provided analysis on pricing of 2,000+ padel courts for institutional investors
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Made recommendations on sporting infrastructure per capita through analysis of extensive geolocation data
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Modelled sport participation behaviours, drivers and scenarios for girls at multi-regional level
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Created a dashboard system for an Asian national government agency to visualise physical activity and sports participation