Sports clubs, whether professional or grassroots, are at the heart of the sports ecosystem. They face unique opportunities and challenges in a dynamic environment, tied to evolving market trends, increasing competition, and shifting fan expectations. Achieving competitive success alongside financial stability requires tailored solutions to create lasting value for players, fans, and stakeholders.​

How can we help you? 

We work closely with sports clubs to develop strategies that drive success across all areas, from improving player development pathways and optimising technical and non-technical workforce, to boosting commercial revenue through sponsorships and fan engagement initiatives. We also help clubs streamline their organisational structures and operational models to ensure efficiency and long-term sustainability. By leveraging data and industry best practices, we provide actionable insights that enable sports clubs to achieve their strategic goals and create lasting value for their stakeholders.​

Examples of our previous work 

 

  • Supported government in creating a multi-year program to link funding to improved sports club performance

  • Supported the post-acquisition business planning and performance improvement for major football club 

  • Developed the long-term vision and strategy for an iconic member-led club

  • Multiple due diligence investigations and reports on target clubs, and valuation exercises 

  • Designed detailed strategies and business plans for clubs, including post-acquisition 

  • Developed transformation plan for major GCC football club, including significant cost optimisation and revenue enhancements

  • Developed strategy for new commercial company created by a leading football club

  • Created strategy, governance and funding programme for community clubs at a nation-wide level