Our Singapore office is our hub covering South East Asia, Greater China and Oceania. The scale, potential, diversity and growth of the Asia Pacific region makes this one of our most important and exciting parts of our global business. Over the last 6 years, we have worked with Governments, international organisations, leagues, federations and businesses; covering a wide range of topics including major event bids, digital strategies, sports policy, competition strategy, social impact measurement and physical activity guidelines.

In this rapidly emerging market, our key strength is our ability to localise our global expertise and best practices through local teams, and ensure innovative and impactful solutions tailored to the culture and context of sport in the region.

Our ambition is to be at the heart of Asia Pacific’s sport journey. From the “Green and Gold Decade” in Australia, to the mammoth potential of Indonesia, we sense the ambition, energy, and possibilities of the region. We also recognise the immense challenges to achieve the sporting, commercial and social impact that can deliver. To help our clients meet that challenge, we will continue to invest in strengthening our local presence, our local language capabilities, scale and capacity – and support the region to realise its sporting potential.

Regional Leadership Team

Asahi Takano

Partner & Head of Asia Pacific

Asahi is a Partner and Head of APAC at Portas, with 20 years of experience. His areas of expertise include government sport policy, sector development, sport participation and social impact. Asahi previously worked as an advisor to Tony Blair and held roles at UNDP and McKinsey & Company. He holds an MA in Philosophy, Politics, and Economics from the University of Oxford.

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Teck Yin Lim

Expert Partner

Teck Yin Lim is an Expert Partner at Portas, providing expert input on national sport strategy and policy. He joined Portas after serving as the CEO of Sport Singapore from 2011 to 2023. Teck Yin has extensive experience in developing and implementing national sport strategies and organizing major sporting events.

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Chen Li

Partner

Chen Li is a Partner at Portas, with over 14 years of experience. He has worked across Southeast Asia, Greater China, and globally. He focuses on strategy, business planning, commercial growth, performance improvement, and transformation for sports organizations. Before joining Portas, Chen was an Associate Partner at McKinsey & Company and Commercial Director at Converse. Chen holds a 1st Class Honors in Statistics from the National University of Singapore and an MBA from INSEAD.

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Sam Lake

Senior Project Manager

Sam is a Senior Project Manager and Singapore Office Lead at Portas, driving key projects across Asia and the Middle East. With extensive experience in digital strategy and transformation, Sam previously worked for Accenture in their Growth Markets team, leading and delivering projects for global companies in telecom, media, technology, energy and sports sectors.

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