British Horseracing Association
Five-year economic plan for the British Horseracing Industry, informing future industry-wide decisions
British racing is estimated to contribute £4.1 billion annually to the UK economy but is facing fundamental industry challenges. Financially, the industry was dealing with falling betting and media rights revenues as well as declining attendances, whilst more broadly there were issues such as racing staff churn and declining involvement of large owners.
Portas developed an economic plan underpinned by a complex simulation model, which provided British Racing with a set of strategic recommendations that maximised value for the whole industry from 2021-25. These recommendations focused on the size and shape of the fixture list, level of investment into prize money and prioritisation of central funding.